press

Con una extraordinaria respuesta del público, la exposición organizada conjuntamente por el Instituto Nacional de la Yerba Mate (INYM) y La Rural S.A. culminó dos jornadas de celebración, innovación y encuentro.

Este sábado 17 y domingo 18 de octubre, la expo referente del sector vuelve al Pabellón Ocre con degustaciones, propuestas de productores y experiencias para disfrutar de la cultura matera.

El Predio Ferial de Buenos Aires cerró septiembre con una intensa agenda de exposiciones, ferias y encuentros que reunieron a diversas industrias. En octubre, renueva su propuesta con una programación que combina entretenimiento, cultura, negocios y experiencias.

Following a week marked by fashion, art, and culture, La Rural kicks off September with a schedule that once again brings to the stage the diversity of industries, audiences, and experiences coexisting in the same place.

The document brings together the main results of the activity developed during 2025, consolidating La Rural's role as the main venue for trade fairs, exhibitions, congresses, and events in Argentina.

The alliance will promote business exchange, exhibitor participation in both markets, and the development of joint actions to strengthen the internationalization of fairs and events organized by both institutions.

Within the framework of the 138th International Livestock, Agriculture, and Industry Exhibition, La Rural will carry out a series of actions aimed at promoting responsible environmental management and strengthening the participation of exhibitors, visitors, and collaborators in environmental care.

The fair organized by the National Yerba Mate Institute (INYM) and La Rural S.A. will take place on October 17 and 18 in the Ocre Pavilion of the Trade Fair Grounds and will bring together producers, cooperatives, brands, entrepreneurs, and mate lovers from all over the country.

On World Environment Day, La Rural presented the results of the carbon footprint measurement generated during the 2026 Journalists' Day event, held last May 28th at El Central. 

The fair will take place from November 17th to 19th at the Buenos Aires Exhibition Center and is expected to bring together more than 300 national and international exhibitors, along with buyers, leaders, and companies from the entire food value chain.

La Rural presented the results of its first Organizational Carbon Footprint measurement: a total of 2,456 tons of CO₂ equivalent (tCO₂e) corresponding to the year 2025, considering Scopes 1, 2, and 3 as defined by the GHG Protocol and ISO 14.064-1.

La Rural is undertaking the process of measuring its 2025 Organizational Carbon Footprint, an unprecedented institutional milestone for the company that represents a key step towards increasingly professional environmental management focused on continuous improvement. 

The ambitious project, developed in conjunction with IT company Quicklan, involved the installation of over 9 kilometers of fiber optic cable that enhances the infrastructure of the pavilions and connects the 20,000 m2 of open spaces on the grounds.

The Rural Expo 2024 has already started, and as noon approaches, you can see the smoke from the grills and smell the aroma of roasted meats, which is a good sign to take a break and eat something delicious. There are several options, so here we tell you everything there is to taste and how much money you need to have in your pocket.  

The event, which will be held from July 18 to 27, is organized by Los Petersen Cocineros and will feature free classes and talks by experts from various fields for barbecue fans. Fire and embers, but above all, meats, will be the stars of the day.  

During the press conference, details were released about the 136th edition of Expo Rural 2024, which is marked by major celebrations.

The El Libro Foundation, organizer of the Buenos Aires International Book Fair, announces the closing figures for an edition that concludes with highly positive numbers in relation to the current socioeconomic context.

This year, the fair is incorporating a new dialogue space for writers from indigenous peoples into its multicultural programming.

Blow Up Experience, Bubble Jump Park, Cretaceous Era, and Our Horses. Four unmissable attractions for the whole family this January, February, and March at La Rural.

The Cretaceous Era Inaugurated. The most realistic dinosaur exhibition in the world has arrived at La Rural de Palermo and will stay for the entire summer.

From December 28th to February 18th, 2024, the amazing inflatable park Bubble Jump Park opens its doors at the Ocre Hall of La Rural, offering a program full of fun and challenges, and completely interactive for this summer season in Buenos Aires.