#VeranoEnLaRural: Four must-see events for the whole family this January, February, and March at La Rural

Buenos Aires, January 2024 – As the year begins, fun and excitement will take center stage this summer at La Rural. Here are four new attractions that will captivate young and old alike during the holidays. The amenities at our venue will make your visit even more special: parking, Wi-Fi, climate-controlled spaces, and 8,000 m² of green spaces. This season, summer in the city is #VeranoEnLaRural. We look forward to sharing unforgettable moments with you!

Tickets for Blow Up Experience, Bubble Jump Park, and Our Horses can be purchased digitally, easily, and quickly through our ticketing system. https://www.laruralticket.com.ar/ . Tickets for Cretaceous Era are available on the Ticketek portal:
https://www.ticketek.com.ar/era-cretacica/la-rural-predio-ferial-de-buenos-aires

Blow Up Experience

The worldwide inflatable art phenomenon, Blow Up Experience, has broken attendance records since its arrival in Argentina in November 2023. Having welcomed over 150,000 visitors since its premiere, the magic continues throughout the summer at Pabellón Frers. The exhibition combines lighting, inflatable art, and advanced technologies to offer an immersive journey that awakens childhood nostalgia. From balloons to ball pits, Blow Up is a playful experience that breaks generational barriers.

Relevant information:
• Location: La Rural, Buenos Aires Fairgrounds – Frers Pavilion. Av. Sta. Fe 4363, Palermo, Buenos Aires.
• Hours & Dates: Until February 28, 2024 – Tuesdays to Thursdays from 11:00 am to 9:00 pm – Fridays and Saturdays from 10:00 am to 10:00 pm – Sundays: from 10:00 am to 9:00 pm
• Shift duration: 60 minutes
• Allowed ages for entry: 3 years and older. Children between the ages of 3 and 6 (inclusive) must be accompanied by an adult over 18 years of age.
• Admission: Price on Tuesdays and Wednesdays: $10,000 (adults) / $7,000 (children 12 and under) Price on Thursday, Friday, Saturday, and Sunday: $12,500 (adults) / $9,000 (children 12 and under)
• Tickets: Available via https://www.laruralticket.com.ar/ or at the La Rural ticket office (Av. Sta. Fe 4201)
• More information about the event: blowup-experience.com / @blowupexperience

Bubble Jump Park
From December 28th to February 18th, La Rural's Ocre Hall hosts the largest inflatable park in Latin America, Bubble Jump Park. With 35 interconnected pieces, slides, spheres, and tunnels, it presents an interactive challenge for all ages. Additionally, we invite you to enjoy fascinating live bubble shows every hour. A unique experience to share with family and let inflatable fun lift you to new heights.

Relevant information:
• Location: La Rural, Buenos Aires Fairgrounds – Ocre Pavilion. Av. Sta. Fe 4201, Palermo, Buenos Aires.
• Times & Date: Until February 18, 2024 – Monday to Sunday from 10:00 AM to 8:00 PM
• Shift duration: 60 minutes
• Allowed ages for entry: 3 years and older. Children between the ages of 3 and 6 (inclusive) must be accompanied by an adult over 18 years of age.
• Rates: $7,000 (ages 6 to 70) // 2-Pack: Child under 6 + Adult: $9,000
• Tickets: Available via https://www.laruralticket.com.ar/ or at the La Rural ticket office (Av. Sta. Fe 4201)
More information about the event: bubblejumppark.com

Cretaceous Period
Embark on a Jurassic experience together with “Cretaceous Era,” an exhibition that has captivated audiences in Asia, Europe, and America. With over 30 animatronics, fluorescent tunnels, and immersive experiences, this educational and exciting event allows visitors of all ages to explore a world ruled by dinosaurs. From incredible skeletons to photo opportunities, La Rural becomes a fascinating journey to the past.

Relevant information:
• Location: La Rural, Buenos Aires Fairgrounds – Pavilion 8. Av. Sarmiento 2704, Palermo, Buenos Aires.
Schedules & Dates: January 12 - March 12, 2024 – Monday to Sunday from 12:00 PM to 9:00 PM
• Admission: $7000 (adults) // $5000 (children under 12) // free for children under 3
• Tickets: Available at https://www.ticketek.com.ar/era-cretacica/la-rural-predio-ferial-de-buenos-aires or at the La Rural box office (Av. Sta. Fe 4201).
• More information about the event: @eracretacica

Our Horses
From February 28th to March 3rd, we present “Our Horses,” the national exhibition that brings together the best studs and breeders in Argentina, making it the essential event for the equestrian industry.
For five days, over 1,000 horses will dazzle with their elegance and majesty. With exotic breeds and exciting shows on our Central Track and Indoor Track, the exhibition promises a complete experience for the whole family. Our Blue and Green pavilions will be transformed into an unparalleled stage with commercial stands, regional gastronomy, and activities designed for the little ones.
Our Horses: more than an exhibition, it's an equestrian experience to enjoy as a family and a meeting point for different breeds and breeders on both a national and regional level.

Relevant information:
• Location: La Rural, Buenos Aires Fairgrounds – Green and Blue Pavilion. Av. Sarmiento 2704, Palermo, Buenos Aires.
• Schedule & Dates: February 28th to March 3rd, 2024 – 10:00 AM to 8:00 PM
• Prices: Coming soon (with exclusive launch discount)
• Tickets: Available soon through https://www.laruralticket.com.ar/ or at the La Rural box office (Av. Sta. Fe 4201)
• More information about the event: nuestroscaballos.com.ar

About La Rural, Buenos Aires Exhibition Centre
With over 135 years of history, La Rural, Buenos Aires Exhibition Centre, is one of Argentina's great emblems, a symbol of its identity and traditions. Its prime location in the center of Buenos Aires and an area of over 12 hectares make La Rural the main exhibition center in Latin America, a unique space of its kind. With state-of-the-art technological and building infrastructure, it adds 45,000 m² of covered space and more than 10,000 m² of open space, as well as an underground parking lot for 1,000 cars. La Rural combines respect for history with a strong commitment to the modern world.
For more information, visit www.larural.com.ar or contact rrii@larural.com.ar 

About La Rural, Buenos Aires Exhibition Centre

With over 140 years of history, La Rural, Buenos Aires Exhibition Center, is Argentina's premier event venue and a leading center in Latin America. It offers a combination of top-tier infrastructure and comprehensive services for visitors and exhibitors, along with a strong capacity for developing international-scale trade shows, conferences, conventions, and exhibitions. This solidifies its role as a strategic platform for the cultural, business, and social growth of the region. Strategically located in the heart of the city, the venue boasts 45,000 m² of indoor space, over 8,000 m² of green areas, cutting-edge connectivity and technological solutions, operational and logistical services, and an underground parking facility for 1,000 vehicles. La Rural integrates tradition and innovation in a management model focused on quality, efficiency, and experience, raising the standard for the MICE industry.

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Within the framework of the 138th International Livestock, Agriculture, and Industry Exhibition, La Rural will carry out a series of actions aimed at promoting responsible environmental management and strengthening the participation of exhibitors, visitors, and collaborators in environmental care.

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The fair organized by the National Yerba Mate Institute (INYM) and La Rural S.A. will take place on October 17 and 18 in the Ocre Pavilion of the Trade Fair Grounds and will bring together producers, cooperatives, brands, entrepreneurs, and mate lovers from all over the country.

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The fair will take place from November 17th to 19th at the Buenos Aires Exhibition Center and is expected to bring together more than 300 national and international exhibitors, along with buyers, leaders, and companies from the entire food value chain.

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