Rural Expo 2024

Buenos Aires, July 2024 – “The countryside is much more than just countryside,” is the slogan for the 136th International Livestock, Agriculture, and Industry Exhibition, which will take place from July 18 to 28 at the traditional Palermo grounds.

The press conference was headed by the presidents of the Argentine Rural Society, Nicolás Pino, and of the Sociedad Anónima, Raúl Etchebehere, and was attended by Marcos Pereda, vice-president of the SRA, directors of the entity, authorities from La Rural SA, journalists, and presidents of breed associations.

During the event, the details of this 2024 edition were revealed, which is marked by major celebrations: the 100th anniversary of the Argentine Hereford Breeders Association, the 80th anniversary of the Hampshire Down Breeders Association, the 70th anniversary of the Brahman Breeders Association of Argentina, and the 40th anniversary celebrations for both the Braford Association and the Polo Horse Breeders Association.

This new Rural Expo is a meeting point for producers, visitors, and industry professionals who, over 11 days, can enjoy the latest developments in the world of livestock, agriculture, and industry.

“We recognize the effort everyone makes, from ranchers and exhibitors to those who visit us, because it's not easy, in this country's current context, to make the effort involved in being part of this event,” highlighted Nicolás Pino.

“This year we will have the presence of 400 commercial exhibitors, 15 provinces, and more than 2,000 animals, among which 5 new participating breeds stand out,” said Raúl Etchebehere, reaffirming why this event is a true agribusiness hub.

According to their explanation, in addition to the traditional activities ideal for the whole family during winter vacation – farm, guided tours, robotic dairy demonstration, pony rides, 4x4 exhibitions, track shows, parades, and a renovated food court – new attractions include, among others: the steer competition and important in-person, virtual, and televised auctions.

For the second consecutive year, an interreligious meeting will be held. On the other hand, and as is customary, business rounds and academic conferences of high technical value will have a prominent place throughout the Expo. Likewise, the world of Agtech companies and startups will be represented in an exclusive hall dedicated to this ecosystem.

Useful Information

Ticket sales are now available at: RURAL EXPO 2024
Rates: Monday through Wednesday: $7500 – Thursday through Sunday: $8500.
4×3 Family Promo Pack, Monday through Wednesday: $22500
4×3 Family Promo Pack, Thursday through Sunday: $25500

https://www.laruralticket.com.ar/event/exposicion-rural-2024

Children under 8 years old enter for free every day.

People with disabilities (presenting a certificate) are admitted free of charge every day.

Retirees enter for free on Mondays and Tuesdays

ISEA, Agronomy, and Veterinary students (with student ID) get in free every day

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About La Rural, Buenos Aires Exhibition Centre

With over 140 years of history, La Rural, Buenos Aires Exhibition Center, is Argentina's premier event venue and a leading center in Latin America. It offers a combination of top-tier infrastructure and comprehensive services for visitors and exhibitors, along with a strong capacity for developing international-scale trade shows, conferences, conventions, and exhibitions. This solidifies its role as a strategic platform for the cultural, business, and social growth of the region. Strategically located in the heart of the city, the venue boasts 45,000 m² of indoor space, over 8,000 m² of green areas, cutting-edge connectivity and technological solutions, operational and logistical services, and an underground parking facility for 1,000 vehicles. La Rural integrates tradition and innovation in a management model focused on quality, efficiency, and experience, raising the standard for the MICE industry.

Information

Press prensa@larural.com.ar

RRII: rrii@larural.com.ar

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