What to do at the Rural Expo 23

Until July 30th, you can visit the 135th International Livestock, Agriculture, and Industry Exhibition.

During the winter holidays, the Expo Rural became the most popular outing for families. This is the last week to experience the best of rural Argentina. We share a guide with the must-sees so you can enjoy it without missing any details.

1) Federal Promenade: It's possible to visit parts of our country from the Rural Expo. As every year, the Federal Promenade brings together stands from 14 provinces so that entrepreneurs and leaders who drive regional economies can tell us more about their production, manufacturing, and sale of typical products. 

2) Agricultural Machinery: One of the most surprising places for all ages is in the Blue Pavilion, featuring the latest technology and innovation in tractors, combines, and farm equipment, where you can marvel at their sizes, colors, and shapes.

3)
4x4 Test Drive: The latest trucks on the market gathered in one place to show why they are allies of the countryside. Meet and try them out!

4) Food is the star: a Gastronomic Patio to discover the flavors of our country and tempt you with the best options: barbecues, sandwich shops, hot dogs, hamburgers, coffees, and sweets. Additionally, you'll find stands selling cheeses, cured meats, regional sweets, and other delicacies throughout the pavilions and outdoor spaces.

5)
For the little ones: contact with nature is what they look forward to the most. That's why every year, 7 out of 10 families choose the Rural Expo as a outing during their vacation. The open-air farm, the demonstration dairy, and the garden are some of the most visited areas for them to learn about country life in a fun and educational way.

6) Family Track ActivitiesEvery day the Arena is filled with activities. Jurats, exhibitions, auctions, and competitions of the different breeds and species. 

 

About La Rural, Buenos Aires Exhibition Centre

With more than 135 years of history, La Rural, Predio Ferial de Buenos Aires is the country's leading event venue and one of the main ones in Latin America. With a privileged location in the city center, its 45,000 m2 of covered space and more than 8,000 m2 of outdoor green areas feature state-of-the-art technological and building infrastructure, as well as an underground parking lot for 1,000 cars.

La Rural combines respect for history with a strong commitment to the modern world and a vocation for service. A hub for cultural, business, and social attractions, driving growth for the city and Argentina, working each day with a clear destination: to be a great window to the world.

For more information, please go to www.larural.com.ar

About La Rural, Buenos Aires Exhibition Centre

With over 140 years of history, La Rural, Buenos Aires Exhibition Center, is Argentina's premier event venue and a leading center in Latin America. It offers a combination of top-tier infrastructure and comprehensive services for visitors and exhibitors, along with a strong capacity for developing international-scale trade shows, conferences, conventions, and exhibitions. This solidifies its role as a strategic platform for the cultural, business, and social growth of the region. Strategically located in the heart of the city, the venue boasts 45,000 m² of indoor space, over 8,000 m² of green areas, cutting-edge connectivity and technological solutions, operational and logistical services, and an underground parking facility for 1,000 vehicles. La Rural integrates tradition and innovation in a management model focused on quality, efficiency, and experience, raising the standard for the MICE industry.

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Activities, meetings, and experiences on the agenda.

Sustainable actions by La Rural at the 138th Rural Exhibition

Within the framework of the 138th International Livestock, Agriculture, and Industry Exhibition, La Rural will carry out a series of actions aimed at promoting responsible environmental management and strengthening the participation of exhibitors, visitors, and collaborators in environmental care.

It's time for mate again at La Rural: two days to celebrate the culture of Argentine mate and yerba

The fair organized by the National Yerba Mate Institute (INYM) and La Rural S.A. will take place on October 17 and 18 in the Ocre Pavilion of the Trade Fair Grounds and will bring together producers, cooperatives, brands, entrepreneurs, and mate lovers from all over the country.

La Rural presents the results of its carbon footprint management carried out at the event for Journalist's Day.

On World Environment Day, La Rural presented the results of the carbon footprint measurement generated during the 2026 Journalists' Day event, held last May 28th at El Central. 

La Rural promotes Argentina Alimenta, the new international platform to position the country as a food powerhouse

The fair will take place from November 17th to 19th at the Buenos Aires Exhibition Center and is expected to bring together more than 300 national and international exhibitors, along with buyers, leaders, and companies from the entire food value chain.

La Rural SA measures its carbon footprint for the first time and charts its course to Net Zero 2050

La Rural presented the results of its first Organizational Carbon Footprint measurement: a total of 2,456 tons of CO₂ equivalent (tCO₂e) corresponding to the year 2025, considering Scopes 1, 2, and 3 as defined by the GHG Protocol and ISO 14.064-1.

New sustainable chapter for La Rural: Advances with carbon footprint measurement

La Rural is undertaking the process of measuring its 2025 Organizational Carbon Footprint, an unprecedented institutional milestone for the company that represents a key step towards increasingly professional environmental management focused on continuous improvement. 

Sustainable actions by La Rural at the 138th Rural Exhibition

Within the framework of the 138th International Livestock, Agriculture, and Industry Exhibition, La Rural will carry out a series of actions aimed at promoting responsible environmental management and strengthening the participation of exhibitors, visitors, and collaborators in environmental care.

It's time for mate again at La Rural: two days to celebrate the culture of Argentine mate and yerba

The fair organized by the National Yerba Mate Institute (INYM) and La Rural S.A. will take place on October 17 and 18 in the Ocre Pavilion of the Trade Fair Grounds and will bring together producers, cooperatives, brands, entrepreneurs, and mate lovers from all over the country.

La Rural presents the results of its carbon footprint management carried out at the event for Journalist's Day.

On World Environment Day, La Rural presented the results of the carbon footprint measurement generated during the 2026 Journalists' Day event, held last May 28th at El Central. 

La Rural promotes Argentina Alimenta, the new international platform to position the country as a food powerhouse

The fair will take place from November 17th to 19th at the Buenos Aires Exhibition Center and is expected to bring together more than 300 national and international exhibitors, along with buyers, leaders, and companies from the entire food value chain.

La Rural SA measures its carbon footprint for the first time and charts its course to Net Zero 2050

La Rural presented the results of its first Organizational Carbon Footprint measurement: a total of 2,456 tons of CO₂ equivalent (tCO₂e) corresponding to the year 2025, considering Scopes 1, 2, and 3 as defined by the GHG Protocol and ISO 14.064-1.

New sustainable chapter for La Rural: Advances with carbon footprint measurement

La Rural is undertaking the process of measuring its 2025 Organizational Carbon Footprint, an unprecedented institutional milestone for the company that represents a key step towards increasingly professional environmental management focused on continuous improvement. 

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