Triple Impact Alliance: BATEV, La Rural, Fundación Vivienda Digna, and EFCA Form Alliance to Foster the Circular Economy Through Fair Material Reuse and Donations

Buenos Aires, May 2023 – La Rural, the Vivienda Digna Foundation, and EFCA, the organizer of BATEV, have formalized a triple impact strategic alliance within the framework of the upcoming edition of International Construction and Housing Fair, which will take place from June 28 to July 1 of July 2023 at the Blue Pavilion of La Rural.

The alliance will focus its joint efforts on reusing materials generated during the fair to contribute to reducing pollution and extending their usability. These items will be allocated to Fundación Vivienda Digna's social depots, where they will be made available to the thousands of families who are part of their community. Exhibitors will also be encouraged to participate by donating products.

In addition to the concrete action of harvesting, traceability and control of materials are sought to subsequently inform about each stage of the process and its final destination. 

The protagonists of the alliance

Dignified Housing Foundation It is a social organization that has been working for 44 years in the construction, improvement, and equipping of homes with low-income families. More than 40,000 families are part of its programs.

BATEV, the leading construction and housing exhibition, is preparing to celebrate its 28th edition where the importance of the Circular Economy in general, and for the sector in particular, will be the central theme.

La Rural, the country's and Latin America's premier exhibition center, has been working on recycling and sustainability initiatives for over a decade as part of its ongoing commitment to contribute to the sustainable development of its business and to improve the quality of life of society as a whole.

About La Rural, Buenos Aires Exhibition Centre

With over 140 years of history, La Rural, Buenos Aires Exhibition Center, is Argentina's premier event venue and a leading center in Latin America. It offers a combination of top-tier infrastructure and comprehensive services for visitors and exhibitors, along with a strong capacity for developing international-scale trade shows, conferences, conventions, and exhibitions. This solidifies its role as a strategic platform for the cultural, business, and social growth of the region. Strategically located in the heart of the city, the venue boasts 45,000 m² of indoor space, over 8,000 m² of green areas, cutting-edge connectivity and technological solutions, operational and logistical services, and an underground parking facility for 1,000 vehicles. La Rural integrates tradition and innovation in a management model focused on quality, efficiency, and experience, raising the standard for the MICE industry.

more news

Activities, meetings, and experiences on the agenda.

Sustainable actions by La Rural at the 138th Rural Exhibition

Within the framework of the 138th International Livestock, Agriculture, and Industry Exhibition, La Rural will carry out a series of actions aimed at promoting responsible environmental management and strengthening the participation of exhibitors, visitors, and collaborators in environmental care.

It's time for mate again at La Rural: two days to celebrate the culture of Argentine mate and yerba

The fair organized by the National Yerba Mate Institute (INYM) and La Rural S.A. will take place on October 17 and 18 in the Ocre Pavilion of the Trade Fair Grounds and will bring together producers, cooperatives, brands, entrepreneurs, and mate lovers from all over the country.

La Rural presents the results of its carbon footprint management carried out at the event for Journalist's Day.

On World Environment Day, La Rural presented the results of the carbon footprint measurement generated during the 2026 Journalists' Day event, held last May 28th at El Central. 

La Rural promotes Argentina Alimenta, the new international platform to position the country as a food powerhouse

The fair will take place from November 17th to 19th at the Buenos Aires Exhibition Center and is expected to bring together more than 300 national and international exhibitors, along with buyers, leaders, and companies from the entire food value chain.

La Rural SA measures its carbon footprint for the first time and charts its course to Net Zero 2050

La Rural presented the results of its first Organizational Carbon Footprint measurement: a total of 2,456 tons of CO₂ equivalent (tCO₂e) corresponding to the year 2025, considering Scopes 1, 2, and 3 as defined by the GHG Protocol and ISO 14.064-1.

New sustainable chapter for La Rural: Advances with carbon footprint measurement

La Rural is undertaking the process of measuring its 2025 Organizational Carbon Footprint, an unprecedented institutional milestone for the company that represents a key step towards increasingly professional environmental management focused on continuous improvement. 

Sustainable actions by La Rural at the 138th Rural Exhibition

Within the framework of the 138th International Livestock, Agriculture, and Industry Exhibition, La Rural will carry out a series of actions aimed at promoting responsible environmental management and strengthening the participation of exhibitors, visitors, and collaborators in environmental care.

It's time for mate again at La Rural: two days to celebrate the culture of Argentine mate and yerba

The fair organized by the National Yerba Mate Institute (INYM) and La Rural S.A. will take place on October 17 and 18 in the Ocre Pavilion of the Trade Fair Grounds and will bring together producers, cooperatives, brands, entrepreneurs, and mate lovers from all over the country.

La Rural presents the results of its carbon footprint management carried out at the event for Journalist's Day.

On World Environment Day, La Rural presented the results of the carbon footprint measurement generated during the 2026 Journalists' Day event, held last May 28th at El Central. 

La Rural promotes Argentina Alimenta, the new international platform to position the country as a food powerhouse

The fair will take place from November 17th to 19th at the Buenos Aires Exhibition Center and is expected to bring together more than 300 national and international exhibitors, along with buyers, leaders, and companies from the entire food value chain.

La Rural SA measures its carbon footprint for the first time and charts its course to Net Zero 2050

La Rural presented the results of its first Organizational Carbon Footprint measurement: a total of 2,456 tons of CO₂ equivalent (tCO₂e) corresponding to the year 2025, considering Scopes 1, 2, and 3 as defined by the GHG Protocol and ISO 14.064-1.

New sustainable chapter for La Rural: Advances with carbon footprint measurement

La Rural is undertaking the process of measuring its 2025 Organizational Carbon Footprint, an unprecedented institutional milestone for the company that represents a key step towards increasingly professional environmental management focused on continuous improvement. 

news

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa.