Buenos Aires, May 2023.- Virtuality, Europe's most iconic technology expo since
2017, will take place in Buenos Aires in May. In La Rural's Ocre Pavilion, the
May 19, 20, and 21, over 30,000 visitors are expected to arrive, seeking to experience
Extreme immersive experiences.
Virtuality was born in Paris in 2017 as the first Immersive Technologies Fair
Europe. This groundbreaking initiative, developed by its founder Julien Brun, had as its
Objective: To provide visibility to professionals in the virtual reality sectors.,
augmented reality, mixed reality, and holograms. Back then, this type of
technologies were beginning to position themselves as a great tool for transforming the
ntered the metaverse and virtual worlds, this year it's
the great novelty of Artificial Intelligence, all of this forces us to, practically,
rethink our existence, from Virtuality we want to keep moving forward, but
”always with consciousness and responsibility," Brun affirms.
To understand the new reality, you first have to live it! Virtuality visitors have to
come prepared to live a unique experience, where you will be able to immerse yourself in the new
reality at the region's largest immersive technologies event. “The event will feature
over 150 Oculus Quest 2 virtual reality headsets, the latest generation headsets that
they can achieve in the market, a record that makes us very proud, and that shows that
”We are on par with the best tech expos in the world," says Claudio Dicmonas,
Virtuality Festival organizer
As technological leaders in the region, Virtuality seeks to unite communities through the fusion of
of technology, music, art, and gastronomy. This event features key figures from the world of
immersive technologies, metaverses, esports, blockchain and web 3.0, which come together to offer a
unique experience that integrates new technologies, art, culture, gastronomy, entertainment, and
education. “Today, there are practically no places, activities, or situations that are not,",
one way or another, permeated by technology, at Virtuality Festival we will highlight the
Different ways that technology allows application in all aspects of life
everyday life and the different communities that promote all of those,” assures Gastón Abigador,
Virtuality organizer.
In its 2022 edition, Virtuality received almost 20,000 visitors and is expected to surpass that number this year.
30,000. “Virtuality BA 2022 was incredible, we were coming back from the pandemic, and everyone had taken
notion that thanks to technology we had been able to greatly reduce the harms of
the quarantine, and the industry had gained a lot of strength. A year later, and almost
Accompanying the launch of this new edition of Virtuality, Artificial Intelligence explodes!
It's crazy everything that's coming!
We want to help you understand everything that's happening; this year we doubled the space and
”we added one more day." Explains Martin Perez, organizer and communications director of
Virtuality.
Tickets are now available for purchase. Those who wish to participate
Tickets for the event can be purchased on the Virtuality website https://virtuality-latam.com or through the links
that appear on social media.
For more information, contact:
Press & Mkt Virtuality BA Martin Perez
martin@virtuality-buenosaires.com
+549-11-6437-6184