This winter, let's experience our own at the Rural Expo!

From July 20th to 30th, from 9 AM to 8 PM, the countryside returns to the city at the 135th Livestock, Agricultural, and Industrial Exposition.

Winter vacation is here, and the Rural Expo has endless activities to share with the family. The little ones will be able to meet and interact with farm animals: the Outdoor farm, the short rides and the Demonstration drum. Also, they will be able to learn all about Garden, composting, and biodiversity in the workshops for children that will be provided by “The Orchard of La Ruraall day; as well as enjoying the agricultural machinery pavilion and the 4x4 truck test drive area.


The Central Arena becomes the stage for breed shows, exhibitions, and competitions, as well as various equestrian sports and diverse shows. And to learn more about the history and life of the countryside, the Gaucho Corner proposes a historical tour up to the present day, to discover together the importance of Argentina's most booming sector.

With a renewed image that pays tribute to 100 years of the Criollo horse, will be the meeting point where they will show up 2000 animals, more than 400 trade exhibitors what will present the latest in machinery, laboratories, agricultural inputs, animal nutrition, clothing; and 14 provinces they will bring the best of their productions.

 

If it's about new developments, in 2023 the “Open Hearts” Social Entrepreneurship Fair will be presented for the first time. This event will take place on Saturday, July 22, from 11 AM to 8 PM. and will gather 37 foundations and non-governmental organizations NGOs that will present their purposes and display their products for sale.


The food is also a star. There are options for all tastes: choripanes, locro, empanadas, hamburgers, meat or cold cut sandwiches, and the undisputed Argentine barbecue. For those with a sweet tooth, pastelitos, regional alfajores, and medialunas are the best companions for mate; in addition to all the options that regions of the country bring. This year, they can be enjoyed in various rest areas arranged between the pavilions.

Additionally, there will be Cooking Show - during the first weekend -, guided tours and support staff who will guide visitors on the tour so they don't miss any details.

 


The fair will also be able to to virtually tour through the platform https://www.exporuralvirtual.com.ar/home

Ticket sales are now available at: https://www.laruralticket.com.ar/event/exposicion-rural-2023

 

USEFUL INFO:

  • July 20 to 30
  • 9 PM
  • Online ticket prices: Monday through Wednesday $1900 | Thursday through Sunday $2300 | | Seniors: free on Monday and Tuesday; $1500 starting Wednesday | Children under 8, people with disabilities (upon presentation of a certificate), ISEA students and students in veterinary and agronomy programs (upon presentation of student ID or certificate) enter free of charge.
  • Entrance via Av. Sarmiento 2704 and Plaza Italia.

 

About La Rural, Buenos Aires Exhibition Centre

With more than 135 years of history, La Rural, Predio Ferial de Buenos Aires is the country's leading event venue and one of the main ones in Latin America. With a privileged location in the city center, its 45,000 m2 of covered space and more than 8,000 m2 of outdoor green areas feature state-of-the-art technological and building infrastructure, as well as an underground parking lot for 1,000 cars.

La Rural combines respect for history with a strong commitment to the modern world and a vocation for service. A hub for cultural, business, and social attractions, driving growth for the city and Argentina, working each day with a clear destination: to be a great window to the world.

 For more information, please go to www.larural.com.ar

About La Rural, Buenos Aires Exhibition Centre

With over 140 years of history, La Rural, Buenos Aires Exhibition Center, is Argentina's premier event venue and a leading center in Latin America. It offers a combination of top-tier infrastructure and comprehensive services for visitors and exhibitors, along with a strong capacity for developing international-scale trade shows, conferences, conventions, and exhibitions. This solidifies its role as a strategic platform for the cultural, business, and social growth of the region. Strategically located in the heart of the city, the venue boasts 45,000 m² of indoor space, over 8,000 m² of green areas, cutting-edge connectivity and technological solutions, operational and logistical services, and an underground parking facility for 1,000 vehicles. La Rural integrates tradition and innovation in a management model focused on quality, efficiency, and experience, raising the standard for the MICE industry.

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The fair will take place from November 17th to 19th at the Buenos Aires Exhibition Center and is expected to bring together more than 300 national and international exhibitors, along with buyers, leaders, and companies from the entire food value chain.

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Sustainable actions by La Rural at the 138th Rural Exhibition

Within the framework of the 138th International Livestock, Agriculture, and Industry Exhibition, La Rural will carry out a series of actions aimed at promoting responsible environmental management and strengthening the participation of exhibitors, visitors, and collaborators in environmental care.

It's time for mate again at La Rural: two days to celebrate the culture of Argentine mate and yerba

The fair organized by the National Yerba Mate Institute (INYM) and La Rural S.A. will take place on October 17 and 18 in the Ocre Pavilion of the Trade Fair Grounds and will bring together producers, cooperatives, brands, entrepreneurs, and mate lovers from all over the country.

La Rural presents the results of its carbon footprint management carried out at the event for Journalist's Day.

On World Environment Day, La Rural presented the results of the carbon footprint measurement generated during the 2026 Journalists' Day event, held last May 28th at El Central. 

La Rural promotes Argentina Alimenta, the new international platform to position the country as a food powerhouse

The fair will take place from November 17th to 19th at the Buenos Aires Exhibition Center and is expected to bring together more than 300 national and international exhibitors, along with buyers, leaders, and companies from the entire food value chain.

La Rural SA measures its carbon footprint for the first time and charts its course to Net Zero 2050

La Rural presented the results of its first Organizational Carbon Footprint measurement: a total of 2,456 tons of CO₂ equivalent (tCO₂e) corresponding to the year 2025, considering Scopes 1, 2, and 3 as defined by the GHG Protocol and ISO 14.064-1.

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