Buenos Aires, February 26, 2026 – La Rural is carrying out the process of Measuring Your Organizational Carbon Footprint 2025, one unprecedented institutional achievement for the company what represents a key step towards a environmental management increasingly professional and oriented towards continuous improvement.
The measurement of the carbon footprint allows Identify, quantify, and analyze the environmental impact associated with the estate's operations, establishing a solid foundation for the definition of concrete actions, strategic decision-making, and implementation of emission reduction policies.
This process constitutes a fundamental starting point for deepen environmental commitment and consolidate a data-driven organizational culture hard and medium-to-long-term planning.
This initiative is complemented by actions that La Rural has been developing in terms of sustainability for over a decade., including the Recycling and waste management programs — Rural Recycling, the use of renewable energy – with the solar park of over 1,100 panels, and the Operational process optimization for responsible use of resources.
The project is being carried out in conjunction with Zeroma, Startup climate-tech especializing in carbon footprint measurement and management in the events industry, contributing technical rigor and expertise to ensure accurate, comparable, and actionable results.
“Measuring our impact is the first step to transforming it. This process allows us to move towards more conscious, transparent management aligned with current environmental challenges, while simultaneously strengthening our value proposition as a leading venue in the events industry.”, the company highlighted.
The official results of the 2025 Organizational Carbon Footprint measurement will be presented in March. La Rural invites you to closely follow this launch, which will mark a new chapter in its journey toward increasingly responsible and sustainable operations.