Blow Up Experience: The inflatable art phenomenon spreads through the summer!

January, 2024-. Explosion extends during the summer so that the entire audience can enjoy the event in which the only limit is imagination. Tickets are available through LaRuralTicket.

Blow Up Experience, the most important global inflatable art phenomenon of the moment, continues throughout the summer at the Frers Pavilion of La Rural, offering an immersive tour with different unique artistic settings.

Combining lighting and inflatable art, and with the implementation of the most advanced technologies Mapping and virtual reality, this unprecedented experience in our country appeals to the emotional memory of all its visitors, through key childhood elements such as ball pits, hammocks and much more. This way, Explosion It joins the global entertainment trend where adults indulge in activities considered “for kids”: from amusement parks to other exhibits like the successful Balloon Museum, Bubble World, or the avant-garde Japanese company, TeamLab. Blow Up will offer the unique opportunity to immerse yourself in the depths of that more innocent fun, with no age restrictions.

Blow Up Experience offers a playful and interactive tour. In each of its corners, it will offer the opportunity to create incomparable and Instagrammable family photos. It is considered one of the last segments of the Kidulting, Cultural trend in which adults engage in and participate in activities that were once associated only with children, and which science has shown have significant mental health benefits.

A unique moment for adults and also as family plan, where all members participate actively and are also the protagonists of Blow Up, which offers a playful proposal that will be an important pole of attraction for entertainment in Buenos Aires. The experience incorporates the latest innovative designs in lighting, virtual reality, and immersive projections; technology that allows the viewer to immerse themselves and be captivated by the content they are interacting with.

With over 3,000 square meters of mirrors, half a million balls, 35,000 LEDs, and the latest mapping technology, Blow Up Experience is the most anticipated event of the year, bringing for the first time to Argentina the successful phenomenon consolidated in Europe and the United States. In Argentina and São Paulo, Brazil, they are taking place simultaneously, having become an unprecedented record in both countries.

Blow Up is a new exhibition joining the prestigious list of major exhibitions that DG Experience has been presenting in Argentina, such as the previously held Imagine Van Gogh; Bansky, Genius or Vandal?; and Steve Mc Curry Icons. Tickets are now on sale through LaRuralTicket.

More info at: blowupexperience.com

RRSS: @blowup

About La Rural, Buenos Aires Exhibition Centre

With over 150 years of history, La Rural, Buenos Aires Exhibition Centre is the main event venue in Argentina and a benchmark in Latin America. Strategically located in the heart of the city, the venue integrates tradition and innovation in a 360° management model focused on quality, efficiency, and experience, raising the standard of the MICE industry.

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