The document brings together the main results of the activity developed during 2025, consolidating La Rural's role as the main venue for trade fairs, exhibitions, congresses, and events in Argentina.
Buenos Aires, July 2026 – La Rural presents its Commercial Memo 2025, the annual publication that summarizes the main Milestones, indicators, and results achieved during the last fiscal year. This new edition offers a A comprehensive overview of the economic, social, and institutional impact generated by the company, reaffirming their leadership as meeting space for industries, businesses, and culture.
The document reflects a year of intense activity, with the completion of 161 encounters between fairs, exhibitions, congresses, conventions, and events, which convened more than 5 million visitors. Furthermore, the event featured 9,114 exhibitors and an occupancy rate exceeding 6.9 million gross square meters, figures that reflect the dynamism and magnitude of the activity carried out during the year.
Throughout 2025, La Rural hosted some of the most representative national agenda events, such as the 137th Buenos Aires Livestock Exhibition and International Book Fair, all of them with a call exceeding one million visitors. At the same time, the property continued expanding its offering with new formats, such as Immersive Samples from Frers Pavilion and events related to the Crypto economy, innovation, and technology, among them DevConnect, reflecting the diversity of industries and experiences that coexist in its spaces today.
The impact of the activity developed was also reflected in employment. La Rural contributed to generating 100,476 job opportunities, between direct, temporary, and related jobs across various activities, consolidating its contribute to economic growth and the development of multiple value chains.
The confidence of Clients, organizers, exhibitors, collaborators, and strategic allies drives La Rural to continue strengthening a Value proposition based on innovation, sustainability, and continuous improvement.