Alianza de triple impacto: BATEV, La Rural, Fundación Vivienda Digna y EFCA forman alianza para fomentar la economía circular mediante la reutilización de materiales feriales y donaciones

Buenos Aires, mayo de 2023 – La Rural, la Fundación Vivienda Digna y la organizadora de BATEV, EFCA, han oﬁcializado una alianza estratégica de triple impacto en el marco de la próxima edición de la Exposición Internacional de la Construcción y la Vivienda, que se llevará a cabo del 28 de junio al 1 de julio de 2023 en el Pabellón Azul de La Rural.

La alianza focalizará sus esfuerzos conjuntos en la reutilización de materiales generados durante la feria para contribuir a la disminución de la contaminación y extender su usabilidad. Estos artículos se destinarán a los corralones sociales de Fundación Vivienda Digna, donde se pondrán a disposición de las miles de familias que son parte de su comunidad.. También, se fomentará la participación de los expositores en la donación de productos.

Además de la acción concreta de recolección, se busca realizar una trazabilidad y control de los materiales para, posteriormente, dar a conocer cada etapa del proceso y su destino ﬁnal.

Los protagonistas de la alianza

Fundación Vivienda Digna es una organización social que trabaja desde hace 44 años, en la construcción, mejoramiento y equipamiento de viviendas junto a familias de escasos recursos económicos. Más de 40.000 familias son parte de sus programas.

BATEV, la exposición líder de la construcción y la vivienda, se prepara para celebrar su edición número 28 donde la importancia de la Economía Circular en general, y para el sector en particular, será el eje central.

La Rural, el principal predio ferial del país y América Latina, ha estado trabajando en iniciativas de reciclaje y sustentabilidad durante más de una década como parte de su compromiso continuo de contribuir al desarrollo sostenible de su negocio y mejorar la calidad de vida de la sociedad en su conjunto.

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About La Rural, Buenos Aires Exhibition Centre

With over 140 years of history, La Rural, Buenos Aires Exhibition Center, is Argentina's premier event venue and a leading center in Latin America. It offers a combination of top-tier infrastructure and comprehensive services for visitors and exhibitors, along with a strong capacity for developing international-scale trade shows, conferences, conventions, and exhibitions. This solidifies its role as a strategic platform for the cultural, business, and social growth of the region. Strategically located in the heart of the city, the venue boasts 45,000 m² of indoor space, over 8,000 m² of green areas, cutting-edge connectivity and technological solutions, operational and logistical services, and an underground parking facility for 1,000 vehicles. La Rural integrates tradition and innovation in a management model focused on quality, efficiency, and experience, raising the standard for the MICE industry.

Information

Press prensa@larural.com.ar

RRII: rrii@larural.com.ar

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