During three days, the event offers a tour of brands, trends, launches, and experiences to discover new products, test items, and enjoy everything this edition brings.
K-Beauty, viral makeup, iconic fragrances, skincare, haircare, personal care, talks, masterclasses, games, and sweepstakes are part of the 2026 lineup. Additionally, you will find exclusive offers, special discounts to take advantage of only during the event, and up to 12 installments without interest.