Mate returns to La Rural to celebrate the tradition that unites Argentinians. Under the slogan “The taste of being Argentinian“, the country's most important fair dedicated to the culture of mate and yerba mate will bring together producers, cooperatives, brands, entrepreneurs, and specialists from the entire yerba mate chain in a unique experience for the whole family to enjoy.
Over the course of two days, visitors will be able to explore the booths of the country’s leading yerba mate brands, participate in tastings, discover new products and consumer trends, attend talks, cultural events, and interactive experiences, and enjoy a diverse culinary selection inspired by the world of mate. An event designed for sharing, learning, and to experience firsthand a tradition that spans generations and remains one of the great symbols of Argentine identity.