{"id":13043,"date":"2026-04-06T09:05:36","date_gmt":"2026-04-06T12:05:36","guid":{"rendered":"https:\/\/laruralweb.nano-apps.com\/?p=13043"},"modified":"2026-06-22T09:21:20","modified_gmt":"2026-06-22T12:21:20","slug":"la-rural-sa-mide-por-primera-vez-su-huella-de-carbono-y-traza-su-ruta-hacia-net-zero-2050","status":"publish","type":"post","link":"https:\/\/larural.com.ar\/en\/sustainability\/la-rural-measures-its-carbon-footprint-for-the-first-time-and-charts-its-path-to-net-zero-2050\/","title":{"rendered":"La Rural SA measures its carbon footprint for the first time and charts its course to Net Zero 2050"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Buenos Aires, March 27, 2026 \u2013 La Rural presented the results of its first measurement of&nbsp;<strong>Organizational Carbon Footprint<\/strong>a total of&nbsp;<strong>2,456 tons of CO\u2082 equivalent (tCO\u2082e)<\/strong>&nbsp;corresponding to the year 2025, considering Scopes 1, 2, and 3 as defined by the&nbsp;<strong>GHG Protocol and ISO 14064-1<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This process, unprecedented for the company, allowed for the identification and quantification of the environmental impact of the property's operations, establishing a&nbsp;<strong>solid baseline<\/strong>&nbsp;on which to design reduction actions and move towards data-driven climate management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Main measurement results<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2013 Electricity consumption (Scope 2) is identified as the main focus within the footprint, reflecting the weight of the property's energy operation.<\/li>\n\n\n\n<li>\u2013 Secondly, there are direct emissions (Scope 1), mainly associated with HVAC systems.<\/li>\n\n\n\n<li>Finally, indirect upstream and downstream value chain emissions (Scope 3) are also part of the analysis, with employee daily commutes highlighted as one of the factors considered.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In parallel, the measurement allowed the company to highlight the actions already implemented in sustainability matters: during 2025, the system&nbsp;<strong>La Rural's photovoltaic self-generation\u2014comprising over 1,100 solar panels\u2014prevented the emission of 134 tons of CO\u2082e<\/strong>, representing the&nbsp;<strong>9% of the property&#x27;s total energy consumption<\/strong>. This data reaffirms the strategic role of renewable energies within the operation and marks the starting point for expanding that participation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond diagnosis, this process allowed&nbsp;<strong>Clearly identify the main opportunities for improvement<\/strong>, which today guide the company's climate planning. Among the priority axes are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The\u00a0<strong>energy transition<\/strong>, expanding renewable generation and optimizing electricity consumption.<\/li>\n\n\n\n<li>The\u00a0<strong>comprehensive waste management<\/strong>\u00a0generated within the property, advancing towards models of source separation, valorization, and progressive reduction of final disposal.<\/li>\n\n\n\n<li>The\u00a0<strong>Transition to lower global warming potential refrigerants<\/strong>\u00a0in HVAC systems, since current refrigerants represent a significant portion of direct emissions (Scope 1).<\/li>\n\n\n\n<li>The development of\u00a0<strong>sustainable mobility programs<\/strong>\u00a0for employees, promoting public transportation, carpooling, and other lower-emission alternatives.<\/li>\n\n\n\n<li>\\- The improvement in the\u00a0<strong>environmental data traceability<\/strong>, incorporating collection and continuous monitoring systems.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<strong>On the way to Net Zero 2050<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Within this framework, La Rural is moving forward with the consolidation of its innovative&nbsp;<strong>Climate Strategy 2026\u20132050<\/strong>&nbsp;with the strategic objective of achieving&nbsp;<strong>Net Zero by 2050<\/strong>. The roadmap defines concrete intermediate goals: one&nbsp;<strong>5% reduction in 2026<\/strong>&nbsp;and of&nbsp;<strong>30% by 2030<\/strong>, regarding the 2025 baseline.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The presentation of these results marks the beginning of a&nbsp;<strong>new stage<\/strong>&nbsp;for La Rural. The company formalizes its&nbsp;<strong>long-term commitment to climate action<\/strong>, integrando sustainability as a cross-cutting theme in its management model and value proposition within the events industry. As a next step,&nbsp;<strong>La Rural will extend climate management to every event held on the grounds.<\/strong>, working alongside each organizer to measure, reduce, and communicate the environmental impact of their events.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project was developed alongside&nbsp;<strong>Zeroma<\/strong>&nbsp;(zeroma.io), a climate-tech startup specializing in&nbsp;<strong>Measurement and management of carbon footprint in the event industry<\/strong>, ensuring methodological rigor, alignment with international standards, and a strategic, action-oriented perspective. The alliance between La Rural and Zeroma will allow&nbsp;<strong>during each event, climate management is actively communicated to organizers, exhibitors, and attendees<\/strong>, positioning the property as&nbsp;<strong>Climate action platform<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With this advance, La Rural reinforces its&nbsp;<strong>Leadership as a benchmark exhibition center in Argentina and the region<\/strong>, demonstrating that sustainability is a strategic decision and a continuous process that is built with&nbsp;<strong>Data, planning, and commitment<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>La Rural presented the results of its first Organizational Carbon Footprint measurement: a total of 2,456 tons of CO\u2082 equivalent (tCO\u2082e) corresponding to the year 2025, considering Scopes 1, 2, and 3 as defined by the GHG Protocol and ISO 14.064-1.<\/p>","protected":false},"author":2,"featured_media":13045,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-13043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustentabilidad"],"_links":{"self":[{"href":"https:\/\/larural.com.ar\/en\/wp-json\/wp\/v2\/posts\/13043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/larural.com.ar\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/larural.com.ar\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/larural.com.ar\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/larural.com.ar\/en\/wp-json\/wp\/v2\/comments?post=13043"}],"version-history":[{"count":2,"href":"https:\/\/larural.com.ar\/en\/wp-json\/wp\/v2\/posts\/13043\/revisions"}],"predecessor-version":[{"id":13060,"href":"https:\/\/larural.com.ar\/en\/wp-json\/wp\/v2\/posts\/13043\/revisions\/13060"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/larural.com.ar\/en\/wp-json\/wp\/v2\/media\/13045"}],"wp:attachment":[{"href":"https:\/\/larural.com.ar\/en\/wp-json\/wp\/v2\/media?parent=13043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/larural.com.ar\/en\/wp-json\/wp\/v2\/categories?post=13043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/larural.com.ar\/en\/wp-json\/wp\/v2\/tags?post=13043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}